Boris Bike sponsorship should be ‘sugar free’

TfL must “reject any future advertising bids from ‘junk food and drink’ companies” says Green Assembly Member Jenny Jones.

Jenny Jones

At the Space for Cycling protest. Photograph courtesy of Jim Killock.

Responding to speculation that Coca Cola has expressed an interest in taking over from Barclays as the sponsor of the Mayor’s bike hire scheme, London Assembly Member Jenny Jones in a written question has asked Boris Johnson to:

“instruct TfL to reject any future advertising bids from a) companies associated with high sugar, fat and processed foods and drinks linked to childhood obesity and b) companies whose products are perceived to undermine or are at odds with public health messages”

Jenny Jones previously criticised Boris Johnson for allowing Coca-Cola Great Britain to sponsor the Mayor’s FreeSport programme.

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