Sebastian Coe, the Chair of the London Olympic and Paralympic organising committee, LOCOG, today admitted that McDonald’s, the official 2012 London Games food sponsor will only source 10% of its chicken from UK farmers. The answer was obtained by London Assembly Member Jenny Jones at the London Assembly Plenary meeting, on Wednesday 7th March.
Jenny Jones said:
"It is an absolute disgrace that McDonald’s will import most of the chicken that it will serve at the Games from as far away as Brazil. This is a dismal failure of McDonald’s to support British farmers and of LOCOG the games organisers to ensure that all Games sponsors adhere to the food sourcing standards they set"